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A competitive marketplace is forcing churches to embrace business practices to court fickle churchgoers.

 

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A competitive marketplace is forcing churches to embrace business practices to court fickle churchgoers.

Some skills are time-tested, such as listening and collaborating, but tomorrow’s religious leaders will also need to be entrepreneurial and communicate in new ways.

Worshippers want to feel their contributions are making a difference. The tithe may no longer be the norm outside conservative Protestant churches, but members who feel connected to their church and confident it is contributing to God’s work still give financially.

Older members make up a sizable portion of many congregations. Churches can find help online for meeting their spiritual needs.

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Review rank-ordered data on religion in the U.S. and around the world. Includes the latest data from the Religious Congregations & Membership Study, 2010

 

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